Behavioral Strategy & Coaching
Coaching for women navigating major life changes and the identity shifts that come with them.
Rosemary Calderone · Behavioral Strategist & Coach
Rosemary Calderone
Behavioral Strategist & Coach
Founder, The Signal Studio
Chief Growth Officer · IIN-Certified Health & Wellness Coach · Precision Nutrition Certified Nutrition, Sleep & Recovery Coach · Nalanda Institute Meditation Teacher · CrossFit Coach · Battle Cancer Coach
Then I had to put everything I’d learned into practice as I navigated transitions of my own.
I built my career on Madison Avenue in advertising, brand growth, and executive leadership, most recently as a Chief Growth Officer. I led complex teams, championed women’s leadership, and coached the humans behind the work. I also saw how easily our identities become wrapped up in what we do, what we’ve achieved, and what others expect from us.
Then a lot changed. I left New York after 25 years and moved to Boulder. I went from a single woman with a dog to building a life with a partner and two stepdaughters. I began questioning the definition of success that had shaped most of my adult life. And I got breast cancer.
Different transitions, but each one asked the same question:
Who am I now?
That question taught me something I now believe deeply: reinvention isn’t a one-time event. We’re always evolving, and life will keep asking us to become someone new.
That can be scary, especially when the identity that brought you here no longer fits. But it can also be powerful.
You may not get to choose what changes. But you can choose how you show up, step into your power, and make the call about what comes next.
The goal isn’t necessarily to get back to who you were. It’s to understand what has changed, recognize who you are now, and decide, on purpose, who you want to become.
That’s the work I do today: helping women meet change with clarity, step into who they’re becoming, and build the momentum to make what comes next real.
It doesn’t always arrive as a crisis. More often, it begins as a signal: a shift in energy, a feeling you can’t shake, or the quiet sense that something has changed. Sometimes the signal means something needs to change. Sometimes it means you already have.
This work tends to find women who:
Seeing what needs to change is only the beginning. The work is building the velocity to make it happen.
Create enough steadiness to think clearly.
We begin with attention, breath, movement, sleep, a look at thoughts, and practices that create more space between what happens and how you respond.
Not because calm is the goal, but because good decisions are harder to make when you’re depleted, overwhelmed, or reacting on instinct.
We slow down to speed up.
Make room for what matters.
We look honestly at where your time, attention, and energy are going, and decide what stays, what changes, and what goes.
Because it’s hard to build something new when there’s no room for it.
Pay attention to the signals.
Energy. Resentment. Relief. Dread. Curiosity. Envy. The moments when you come alive, and the ones when you become a quieter version of yourself.
We treat these signals as information, look for patterns, and begin to understand what has changed, what matters now, and what might come next.
Turn insight into something you can test.
Instead of trying to redesign your life on paper, we translate what you’ve learned into decisions, boundaries, conversations, and small real-world experiments.
Try it. Pay attention. Learn. Adjust.
You don’t need to know exactly what comes next to start finding out.
Make the call. Make the first move. Build from there.
Knowing what you want is one thing. Building your life around it is another.
This is where we create velocity: clear next steps, smart sequencing, accountability, and enough early progress to build momentum.
Not action for action’s sake. Deliberate movement toward what matters.
This work is private, highly personal, and deliberately limited to a small number of clients. Our first conversation is a chance to explore what’s happening, what you need, and whether working together feels like the right fit.
90 days
Focused work for a decision, transition, or change that needs your attention now.
We meet weekly, with direct access between sessions and real-world experiments designed to move you from thinking about change to making it.
The goal: clarity about what comes next, with your first moves already behind you.
Offered selectively when the work is well suited to a focused 90-day engagement.
Six months
The flagship engagement for bigger transitions and deeper change.
We meet every other week and move through all five parts of The Signal Method, with direct access between sessions and a combination of reflection, experimentation, decision-making, and action.
There’s time to understand what’s changing, decide what you want, test it in the real world, and build the momentum to make it stick.
Limited to a small number of clients at a time.
Ongoing · by invitation
Ongoing support for a life that keeps changing.
For women who have completed The Signal Partnership and want to continue the work through a standing monthly session, direct access when something comes up, and connection to a private community of women doing this work alongside you.
Bring a decision, explore a signal, navigate a new transition, or reconnect with what matters.
Less structure. More thought partnership, practice, and community.
Listen to the signals. Then make moves.
Before you reach out
The work is forward-facing and behavioral. If what you need is clinical care, I’ll say so, and help you find the right support.
Not because your feelings don’t matter. They do. But insight alone doesn’t create change. We use what you’re feeling to make decisions, build momentum, and move.
I bring the strategy, structure, and honesty. You bring the willingness to try something different, sometimes before you feel fully ready.
Tell me what’s changed for you, and what you’re trying to figure out. If I’m the right person, we’ll talk about what working together could look like. If I’m not, I’ll tell you that too.